How to make eyewear videos

Nowadays, photography is no longer enough to promote your eyewear.
Video offers a visual and emotional experience that far surpasses static images. For this reason, video has become a powerful and essential tool.

Videos allow you to highlight the details of the frames—such as the material (acetate, metal, titanium) or the quality of the lenses. With dynamic shots, it’s possible to show the glasses from multiple angles, helping the customer perceive the product as if they were holding it in their hands.

Moreover, platforms like Instagram, TikTok, and YouTube prioritize video content. A well-produced video can gain significantly more visibility than photos, attracting more clicks, views, and shares—ultimately increasing the likelihood of purchases.

First, it’s important to understand the best angles to showcase the product.

It all depends on the key features of the eyewear, but generally speaking, the two most commonly used views—both in photography and video—are:

• Frontal view
  The image is perfectly centered, just like looking at someone in a mirror.
• Isometric view
  This is a side angle at about 45°, which also reveals the thickness of the entire frame, as it shows all three dimensions—front, side, and top—at the same scale.

In video, a 360° rotation is essential to show the entire product, including the inside.
Using a video capture system that allows for both 360° rotation and vertical camera (or smartphone) movement—up and down—makes it possible to automatically shift from a frontal view to an isometric view, showing all perspectives in a single video.

In the past, producing such videos required a lot of time and a high budget: you had to rely on a professional with all the necessary equipment.
Today, with Studio4 Eyewear Pro 3D, you can create photos and videos of your glasses in just a few minutes—no photography or video skills required—significantly reducing costs.

This specific movement was designed to:

• transition between the most interesting views;
• dedicate more or less time to each view based on its importance (the front is far more important than the side or rear views), avoiding the monotony of a constant speed;
• use the frontal view as a reference, as it guarantees precise and repeatable positioning of the glasses;
• start the video with a front-left isometric view, as it’s the most attractive and descriptive view of the product—and often, videos are previewed with their first frame;
• end the video with the front-right isometric view, reinforcing the importance of the front perspectives;
• loop the video in a forward-reverse sequence on the e-commerce or video catalog page.

The sequence is as follows:

Place the glasses in the frontal view,
pre-position for video start from
Front-left isometric,
descend and rotate right to
Precise frontal view,
ascend and rotate right to
Front-right isometric,
descend and rotate right to
Right-side view,
descend and rotate right to
Back/interior of the glasses,
ascend and rotate right to
Left-side view,
ascend and rotate right to
Front-left isometric,
rotate right to
Elevated frontal view,
rotate right to
Front-right isometric.

Anyone using Studio4 Eyewear Pro 3D can request this as a ready-made .3D4P file, or set it up themselves, edit it, save it, and reload it whenever needed from the 3D movement archive of the Easy4Pro software.

Besides creating videos in just minutes, Studio4 Eyewear Pro 3D also enables the creation of interactive 3D animations to further engage visitors on your website.

Users can move the object by dragging it with the mouse and zoom in using the mouse wheel.

Selling products through video is one of the most effective marketing strategies today—especially with the rise of platforms like YouTube, Instagram, TikTok, and Facebook. Videos capture users’ attention far more effectively than photos and are a medium to engage, educate, and inspire your customers.

Contact us to find out how to create videos and 3D animations of your eyewear in just minutes with our Studio4 Eyewear Pro 3D.