How and where to use jewelry, eyewear and fashion accessories videos

Creating product videos is a particularly effective strategic choice.
Instead of traditional photos, videos can be used to present seasonal collections dynamically, showcasing not only the texture and color of the products, but also their transparency, sparkle, and even opalescence and iridescence. This is possible thanks to the way light reflects across surfaces in video, enhancing the preciousness and artisanal details with close-up shots and slow motion.

A white background allows for elegant and professional content that fully enhances the product, offering a clean, minimalist aesthetic that highlights details and captures the customer’s attention without distractions. Moreover, a white background works on any platform and with any marketing style, adding a sense of luxury and high quality—essential in the industry.

A professional lightbox—the environment where the shooting takes place—is the main component of a photo-video-3D studio, along with the photo-video camera that captures the images created within it.

These two components, along with the subject, must be positioned correctly for photography and moved in a controlled, precise, and repeatable way for video shooting.

Therefore, a studio designed to produce product photos must be equipped with an appropriate support structure that allows for these placements and, if video movements are desired, also with motors. If these motors are programmable, the structure becomes a true “video-making robot.”

So, if you want to save time creating professional photos and also be able to produce videos and 3D animations, the Studio4 Jewels Pro 3D and Studio4 Eyewear Pro 3D are the perfect solutions. These are complete hardware and software systems for photo-video shooting, robotic 3D motion control, and video editing. In addition to professional photography—both automated and creative—they enable you to create videos in just a few clicks, with no specific expertise required, using pre-optimized movements for each type of jewelry/product.

They even offer a “virtual control room” for live web sessions with clients, where the seller is equipped with tools to be simultaneously the actor, cameraman, and director—switching between views of the product, the store, and themselves.

• Start the video by showing the entire product from its most detail-rich and visually appealing angle (the “weighted isometric view”—see the article “How to make eyewear videos“), in its most natural orientation (as it would be worn). This is important because the first frame is often used as the “thumbnail” of the video, and its visual appeal will determine whether the viewer—potential customer—decides to play and watch the video or not.

• The footage should then move through as many “interesting views” of the product as possible. You can highlight unique features by slowing down the movement at key points. This is why it’s important that the robotic system can not only rotate the product on itself at adjustable speeds, but also raise or lower the camera in the same way, and progressively rotate the shot to provide a natural, “as-worn” perspective of the item.

• Perform a smooth zoom (preferably optical; if digital, no more than 2x) to enlarge design details, engravings, stones, and material textures. Of course, focus must not be lost during zooming, which is why a suitable macro lens often needs to be added to the zoom setup.

• If you’re creating video catalogs by editing together videos of individual products, each product must be clearly visible and identifiable. Avoid showing multiple products at the same time, and transition from one to the next using smooth, dynamic transitions. These can also feel very natural if you accompany the product’s entrance and exit from the scene with its own “rolling” motion.

• Choose a soft, sophisticated music track to create a luxurious atmosphere.

Videos on social media are perfect for creating quick visual impact and engaging a wide audience.

Favor vertical shots and short videos (15–30 seconds). Add overlay text such as: “Learn more,” “Available now,” or “Shop online,” and provide direct links to the product page or your e-commerce site. You can also mention promotions or exclusive discounts in the video: “Buy today and get 10% off,” or create quick comparisons like “White gold vs Yellow gold” or “Two versions of the same piece of jewelry.”

Videos have also become essential for e-commerce, as they help increase conversion rates and reduce doubts before purchase. Just like on social media, it’s best to create short videos to maintain attention and showcase the product from multiple angles on the product page.

Upload videos in 1080p or 4K to highlight every detail, and include brief on-screen text to explain key features in the product description.

To create a more interactive experience that deeply engages potential customers, you can create 3D animations that users can rotate and zoom using their mouse.

If you have a boutique, you can use screens to display your accessories in video loops.
Using videos in digital storefronts within physical stores is a highly effective way to grab attention, communicate your brand, and promote products dynamically.

Product carousels are very useful for showcasing what you offer. You can dedicate a few seconds to each product and play the video on a continuous loop. Music is optional, and often unnecessary—especially if the window is closed. You can include product names or a call to action such as “discover inside” or “today only.” The important thing is that the text is large, clear, and easy to read from a distance. Avoid including too much information.

The resolution must match the screen, such as Full HD or 4K. These common display standards are strongly rectangular, in a 16:9 ratio, and with the right supports, can be rotated from landscape (TV-style) to portrait (smartphone-style) orientation. Choose the orientation wisely: some products are nearly square (e.g., rings) and work on either, but others are clearly horizontal (e.g., eyewear) or vertical (e.g., necklaces, clothing).

That’s why you should choose a shooting and video editing system that allows you to prepare videos in both horizontal and vertical formats, depending on the most suitable digital storefront for your products.

To choose the right equipment to display your videos, you need to consider environmental conditions (e.g., waterproof and vandal-proof features for outdoor use), including brightness levels appropriate for maintaining good contrast, and positioning (or implementing precautions) to avoid unacceptable reflections from sunlight or lighting. This may lead to adopting special Digital Signage monitors (high-brightness), digital totems, or LED walls for larger shop windows.

For indoor displays, you can also consider low-cost solutions using consumer devices like LCD or OLED TVs placed on appropriate structures (pay close attention to their positioning and stability—consider what could happen if someone bumps into them!). You can use the TV’s USB input or a mini PC with HDMI output as a media player—as long as you’re able to generate videos with the correct orientation for the screen, depending on the type of product and presentation you want to show.

You can use videos to display special offers or new arrivals.
Change your content regularly to maintain the attention of people passing by your storefront.

Contact us to find out how to do all this in just a few minutes with the Studio4 Jewels Pro 3D and Studio4 Eyewear Pro 3D.