Photographic techniques

Why invest in a jewelry photography course

Posted on by Four Pro-motion

With the advent of the web and social networks, the need to create content (photos and videos) to promote your products online has increased significantly.
In the past, in fact, to have a nice photo of the product was enough, which was then printed in the paper catalog and published in magazines or on billboards when you invested for greater visibility.
Today, however, it is necessary to have a lot of content, such as photos and videos, to promote your jewelry online and maintain the interest of your audience.

Photos and videos are used in many moments and on different media:

  • Social networks such as Facebook, Instagram and Whatsapp
  • Website, where there are often at least 3-4 photos for each product
  • Newsletters
  • Paper catalogues
  • Showcase screens
  • Magazines
  • Advertising posters

This extensive use of jewelry photos and videos therefore brings a new need: learn how to create this content to promote jewelry online and increase sales!

For this reason we have decided to start a new tour of “Jewelry Photography and Marketing” courses which will be in person in Italy (see the Italian program and dates here) or online in English.

The course in English can be in group or 1:1 and will take place via Zoom.

The topics of the course will mainly concern the creation and use of photographs, videos and 3D still-life animation of jewels and the program can be modified according to the needs of the participants.

The course is suitable for you if:

  • You don’t have any photography skills but you want to learn to photograph your jewelry
  • You want to specialize in the field of jewelry still-life photography to offer the service to other companies
  • You want to improve your jewelry photography skills and results
  • You want to learn how to create videos and 3D animations of jewelry to publish them on social media and websites

It’s time to invest in training to increase your sales thanks to the beautiful photos, videos and 3D animations that you will learn to create during the course.